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Shawn Buttner: Have you ever sat staring at your content calendar or pitch draft, knowing deep down you needed to make a decision, but instead you just. Sat there, you scroll, you overthink. You start to wonder if you need another podcast, another framework, another piece of information, another course, or you just need to zen out and wait for the exact right time, and then the opportunity's gone.
It happens silently. No one notices. There's no alarm going off. But deep down you notice. You feel like you're losing momentum, your creativity, and worst of all, your identity as a creator, this is what kills most creators. It's not that they're lazy or unmotivated, it's that they fallen into analysis paralysis.
The longer that you're spinning your wheels, the worse it gets. The more you overanalyze, the less you trust your [00:01:00] instincts. Your confidence fades. Your gut becomes unreliable. You start asking, am I even cut out for this? But imagine this instead. Imagine sitting down tomorrow and knowing exactly what to do.
Imagine looking at your to-do list and instantly spotting what matters. Imagine feeling momentum again. Like you're actually a creator making moves and not just thinking about them. And today I'm gonna help you get back to that, and all it takes is a five question creator's checklist that can snap you out of print app.
All it takes is a simple five question creator checklist that can snap you out of analysis paralysis and help you make decisions quickly and confidently like a creator who crushes. So welcome to the podcast creators that crush the show that helps you move from crushed to crushing it. As a creator, I [00:02:00] am your coast and host Shawn Buttner
and in this show, or. And in this podcast we take a look at high performance principles for my high performance coaching work and apply it to being a creator. So I'm really glad to explore this with you. So let's jump into it, folks.
let's start with a story, for the last month, I have been trying to figure out what to post to grow my show. It's been homework that I've had for my podcast coach.
He's given clear direction and I'm still hitting resistance because I'll go to write a LinkedIn post or do something on social. I'll think about it. I start to spin in this Existential spin of doom where what am I even doing here? I worry about that. I'm not gonna be original. I worry that it's just copying other people and it's not really having the impact that I want.
And I, I so desperately want to be punk [00:03:00] rock about it and just have my voice and I don't feel like I'm there yet. there are, at the same time, too many options on topics and platforms and things to choose. And there's also a very limited amount of things that I should be doing according to my coach.
And I just feel stuck and frustrated and it's really sent me spiraling last a couple of times a week, the last month. So what do you do? So this week I got fed up. I. And the first thing I did was write out all of the problems I could think of you all having the audience. And so when I get stuck, now I have that list to look at to create a podcast episode, social media posts.
And that has helped get the ball moving. when I start to feel that existential doom, I look at my problems list. Easy peasy. Second thing is I fed my last podcast episode transcript in the chat [00:04:00] GPT, and then spent a whole day playing around with it till I had five posts that I absolutely loved. and my quick thing about feeding stuff into AI is, and that whole wanting to be punk rock, that I talked about earlier,
I know that the, the robots can organize this more quickly than I can. And so it's a tool to help get me out of my own head and into creating, and the stories are always mine. The steps or the insights are always mine and I have.
AI build around that, I like to think of it as an AI sandwich so human interaction stories, insights, what I want it to do, get clear instructions, AI does its black box magic. Then I validate and analyze and add it afterwards. So that's the AI sandwich. Just real quick,What this allowed me to do is now I have five posts.
I have a list of things to pull. I've [00:05:00] removed some obstacles for me, deciding what I need to post in my business every day, and so I'm not doubting my existence anymore as a creator, and I feel like I have some momentum in the right direction, and honestly, a little bit of momentum is great. I'll take a little bit of momentum any day.
And that's why I chose this topic to talk about today. overcoming analysis paralysis as a creator.
The 5 Step Checklist To Make Decisions Quicker & Check 1
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Shawn Buttner: So here is the five step checklist to help you decide quicker as a creator.
So check number one, do you have enough information? Creators often spin. Because they don't have enough info. think about it. If you're asked to promote a product on your podcast or YouTube channel, if I just said, Hey, would you promote my widget today? Would you just say yes? And most creators wouldn't.
and why? It's 'cause you don't have enough [00:06:00] information. What they'd ask is, what is the product? How does it help my audience? Am I getting paid enough for it? Is it worth my time? Am I going to be able to do a good job getting it in front of my audience and getting them to take an action? So all these different angles, so you need more information to make an informed decision.
So if you're spinning, ask yourself what is. The minimum info that you need to make a decision. It is it knowing what your audience is struggling with. Is it knowing the budget for the project? Is it understanding what the client expects? Is it understanding what the audience is going to expect? Get that info, then decide, don't wait for the perfect opportunity, the perfect picture, or all the information 'cause that rarely arrives in a timely matter.
And sometimes you have to make a decision and move forward. 'cause when you do not [00:07:00] make a decision and it festers, you end up with anxiety and more stress and you can't move forward. Okay?
Check #2
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Shawn Buttner: Check number two. Does this align with your values? Creators are constantly facing decisions that make them feel like in their posture.
And so you have to think, does this sponsor actually align with my values or does this. A concept or idea fit with my brand as a creator or the type of creator that I want to be? Am I making this choice because it's trendy or because it's authentic and there's so many other I based questions you could ask.
so if your three words that, so if my three words were. Optimistic, creative and present. And I am talking about things that I don't care about and I'm not engaged in. [00:08:00] And as I'm talking about 'em, you hear or you can see me being in a completely different place, like I'm, my mouth is going.
There's not a lot of humanity behind it. it's not going to help me as a creator and it won't help you as a creator. So you wanna make sure that, since my. Where one of my words is presence. I need to feel connected to the topic. That's the first thing. Anytime every week when I am like, what should I record this week for the podcast?
That's the question I ask myself. What questions do you ask yourself? What are your values?
I'll link in the show notes the previous episode of creators that crush, that talked about the three word exercise that helps you find your creator values. So if you're like, I don't know what those are, I've never really thought about it. That episode's dedicated to walking you through that exercise.
It's super great. Be sure to check it out again. I'll have that in the show notes. but when you know those three words at that, describe your best self [00:09:00] as a creator. does this post pitch project, book, chapter episode align with the creator that you want to be and you're living into in the world?
And if it doesn't. Pass. If it does, if it's a hell yeah, move forward.
Check #3
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Shawn Buttner: check three. Is the result good enough? So this is where creators love to suffer. 'cause we aim for the most magnificently perfect thumbnail. The script that I've spent 35,000 hours this week working on like it's a SNL kit. The perfect angle for the pitch and with chimes and music and the band comes in at the crescendo.
all these things that, that make the presentation so good and good enough often performs better and keeps you in motion than perfection. [00:10:00] And this is not to say as a high performance coach, I'm not saying that. You shouldn't try to do your best. Like I absolutely believe that we should be challenging ourselves to do the best we can in every moment, but sometimes there's a diminishing amount of returns is what I'm saying.
So maybe your best in the moment is to have a fem nail that is 85% great, which is a great baseline, And then maybe next week you try to do one that's 80 per six, 86%. Great. Something like that. for YouTube video, good enough might mean the title is clear. The thumbnail is visible and bright and easy to read.
Excuse me, and your idea makes sense. So that clears up those three points. Done post it, you move forward with your life, you have a little momentum. You are feeling great and confident in [00:11:00] your creative career because creators who crush don't aim for perfect. They ask themselves what is the minimum viable awesomeness for this?
Just enough to spark momentum. Another, thing you could do is create a doom list. so if you're still stuck, and that is what is the worst thing that happens if this isn't perfect, If you do not have a perfect YouTube thumbnail in three days, if it's not performing the way that you want to, if it's click through rate and views and all that, you can just.
Upload a new one. So it's not that big a deal, right? You can test, you can have fun. part of I, what I find fun as a creator is those tweaks that we can make to try to optimize stuff. And I don't do it nearly enough in my business, so I'm not saying that. I'm perfect at this as someone talking about this.
This is the episode I need for myself guys a lot of the times. okay, [00:12:00] so what's the worst that happens if it isn't perfect? Can you survive that result? if you're trying to pick like the best heart surgeon and you're like, yeah, I could go with a back alley guy that doesn't work at the hospital and has half a beard and is grizzled and crazy,Could you survive heart surgery with that guy? Maybe, chances are low if you're looking at the Magic eight ball, 'cause maybe that's the name of his clinic, the Magic Eight Ball Clinic. Like how are you gonna get through it? anyways, a little bit morbid, but you wanna go for the top rated hospital with the top rated surgeon in the country, if not the world, and, more likely to survive.
kinda waiting. The heftiness of the decision can help. And then how could you bounce back if you realize the doom scenario? And this is, I think, a takeoff of a Tim Ferris idea that I heard once. having your backup plan to say this is boom, if, the [00:13:00] thumbnail isn't perfect, What's the worst that happens? I need to update the thumbnail. Can you survive it? Yes. How could you bounce back? I could brainstorm five different thumbnails and then just go through them at and see which one performs the best. Or another plan could be, I could hire a thumbnail artist to do this. So there you go.
And so that's the doom list. Okay.
Check #4
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Shawn Buttner: Check number four. Are you just afraid? Are, is fear showing up? 'cause fear is sneaky. And this is something I talk about with my clients as a coach all the time, right? And so ask yourself, are you afraid? Will this flop? Are you afraid people will judge me? Or are you afraid you'll waste time?
Essentially, there are three different types of fears, fear, categories that you'll experience, right? A process sphere, meaning it's going to be hard doing it. So in the idea or the example of the YouTube thumbnails, right? I think [00:14:00] generating 10 thumbnails for each YouTube video is going to be hard.
And I'm afraid I don't have enough time. I'm afraid that, they're all gonna be bad. that's a different type of fear, but, I'm afraid that I'm not going to enjoy making 10 YouTube thumbnails. That's a process fear, right? Or you have an outcome fear like, Hey, what if I do all that work on those 10 thumbnails?
And they all suck and they're all terrible. And my YouTube videos still get zero views. that's an outcome. Fear that you know, Hey, I do this. I don't get the results. And then there's loss fear. if I'm doing 10 thumbnails for this episode, that's time taken away from the next episode.
It's time taken away from doing my social media posts. It's time taken away from. Doing client work. 'cause it takes me forever to do these or whatever. And so it's an opportunity cost. What am I going to lose by doing this and by [00:15:00] diagnosing what type of fear it is, you can ask yourself the question, what do you have to gain if it's successful?
What would you gain if it worked? And this shifts the focus from negative to positive and creators who crush act in spite of fear, not in the absence of it. And this question is, what would I gain if I, if this was successful, is so powerful. I've seen this time and time again with my clients.
So just wanna highlight that before we get into the final check.
Check #5
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Shawn Buttner: Do you have clear boundaries or conditions? So every decision should have some type of test condition and some time of time bound or boundary to it. So for example, if I go with cool sunglasses sponsored for the podcast, I'll try it for three episodes and review.
Was it too much work? [00:16:00] Was I not getting paid enough? Was, did it feel clunky? Or did my audience rise up with pitchforks and torches and showed up at my door? those types of things. So I'll try this sponsor for three episodes, review, and then make a change. I'll test this new way of doing thumbnails for 30 days and then decide what my new format is, or maybe I'll invest.
In this coaching fa program, but if I don't feel like I have any breakthroughs or gains in three weeks or X weeks, I'll adjust.
So just no more infinite spinning. So what are the boundaries or conditions that are measurable? That'll let you know if you're on track, off track, need to stop or need to continue. Set a boundary, make it measurable. Commit to it. I know you guys got this. So if you go through these five [00:17:00] checks and still feel stuck, you'll probably just need to act.
Creators that crush, make decisions and course correct later.
Recap
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Shawn Buttner: looking back, I realized I accidentally followed a version of the checklist So I focused. finding just enough information, which was my audience's problems.
I reconnected to my values wanting to be punk rock, and not just another talking head. I stopped worrying about being perfect and aimed for what gets this shipped. I spotted some fears that I had of judgment, of wasting time, of am I actually a creator? maybe I'm not cut out for this and then just shifted focus to.
I know this content and this work helps creators. And so what did I gain from that? And then I set clear conditions. I'll test these posts and if they work great, and if they don't, I'll adjust. So this checklist worked for me and I believe it'll work for you too.
Challenge Of The Week
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Shawn Buttner: this week I challenge you take one [00:18:00] decision. You've been delaying, you've been holding back on, you've been stuck on. For a while, run it through this checklist and take action. Tell me where you got stuck about it. You could DM me on Blue Sky or comment below in the YouTube video and I'd love to hear what shifts for you or what comes up.
And if you get stuck, I'd love to help you move forward however I can. So with that said, that is the end of Creative Day Crush.
Follow Or Subscribe
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Shawn Buttner: if you're listening on. Apple Podcasts, please leave a five star review and a comment. It really helps us grow the show. And if you're on YouTube, leave a comment below with the challenge,what have you been delaying and what do you need to do to take action sooner? So you get out of that indecision, that lack of momentum, and into your power.
